Soho Joe is an all-day restaurant serving rustic, tasty Italian food that is great value for money. The family-run restaurant has a lived-in, homely feel and evening meals are lit up by candlelight, making it cosy and warm.
It doesn’t accept payment by card, and it operates a counter service (similar to Nando’s) – so you are shown to your table, order your food/drinks at the counter, and pay before your food is served to your table. The service is extremely swift – we were served within 10 minutes of ordering.
The menu at Soho Joe is pizza-heavy (they’re yummy!), and it also has baguettes, salads, burgers, lasagna and cannelloni. It’s great for vegetarians as there are a number of veggie options too. I had a buffalo mozzarella pizza with basil and cherry tomatoes – it was delicious! The vegetarian pizza with mushrooms, artichoke and peppers was also tasty.
The drinks menu is limited; there are a couple of varieties of wine, Pimm’s and soft drinks. If you fancy tap water, there are jugs of water and plastic cups handily placed beside the counter, which you can take to your table.
The menu is currently a double-sided piece of laminated A4 paper that looks like it’s been typed on Microsoft Word. But don’t be misled or put off by this simplicity – the food makes up for it!
The restaurant has a lively buzz – it’s noisy (in a good way) and the atmosphere is relaxed and homely, which adds to its charm. It gets quite loud by around 8.45pm – there wasn’t a single vacant table around us when we visited on a Thursday evening. We were not rushed to leave, although there was a queue beginning to form at the door.
If you’re planning a trip to Soho Joe, it’s probably best to book a table in advance, but make sure you are on time – we were given a slight telling off because our entire party hadn’t arrived on time, and were not allowed to be seated until they had.
22-25 Dean Street
London W1D 3RY