A brand new “Udon House” has opened its doors on New Oxford Street.
Ichiryu, the brainchild of Take Tokumine, the CEO of Shoryu and Japan Centre, prides itself on its thick, chewy white udon noodles, which are handmade on site and served up either hot or cold with toppings such as prawn tempura, fishcakes and beef.
The menu also features sushi, tempura (cod, aubergine, chicken, fishcake, burdock root and courgette variations, all cooked in rapeseed oil), rice bowls, and Japanese classics such as edamame, miso soup and Hirata buns. Plus, there’s sake, beer and Japanese tea to wash it all down.
Located just a few minutes from Tottenham Court Road station, the eatery has been designed in a grab ’n’ go-style perfectly suited to the work crowd, although there is a small relaxed seating area for those who wish to dine in.
At the launch, Mr Tokumine revealed that every Ichiryu employee is gifted a share in the restaurant upon joining (in a similar way to John Lewis’ organisational structure) – so the company’s success will be shared by its staff.
A chef at Ichiryu also explained what makes udon dishes a little different: while Ramen, the Japanese noodle soup, is most often flavoured with pork-based broth, udon dishes have a fish broth base.
Standout dishes, in my opinion, are the sushi and the refreshing chilled udon dish, Buta Shabu Niku – I’ve only ever tasted udon noodles steaming hot, so this was a pleasant surprise.
Find it: 84 New Oxford St London WC1A 1HB, nearest station Tottenham Court Road